Business is Business The World
by Colin Watkins BSc
If you are already in business it is hardly likely
that you will agree with my title. Aren't all businsesses
When you think in broader terms, yes, of course
you're right. I want you, however, to look , for
the moment, only at the basics.
All businesses are about turnover, profit margins
and overheads. Basically that is all there is to
it. All three must come together in perfect harmony
for a business to succeed.
No matter what the experts say, and no matter what
anti spam filters are in place, running a business
on the web is basically the same as running any
In any business, turnover comes from the numbers
who buy the goods or services. With a small retailer,
the numbers that walk past the shop. An accountant,
the numbers that find him in the yellow page, or
So despite the difficulties of modern internet marketing,
we have to drive sufficent numbers past our premises.
If less e-mails get through, you have to send more
e-mails. To send more e-mails, you need to find
more prospects and that means doing more advertising.
Recently, I started a new campaign. I had no list;
I started from scratch. Five days later my list
numbered over 400. If I am lucky 4 will buy one
of my products. That's not fantastic, but a much
better start than most internet marketers manage.
The point is, that I am really driving potential
customers past my shop window. How did I manage
such good results in only five days? Take a look
here and you will see. http://profitinfo.com/cgi-bin/lb.cgi?PI5707
Make them enter the shop
In business image is important. A retailer usually
has an attractive shop front, a factory a business-like
Your shop front is your web-page. A badly designed
page is a turn-off and professionally designed pages
cost an arm an a leg.
My page http://www.prestigiousprofits.biz is professionally
designed and cost me nothing. It generates valuable
business for me 24 hours a day, seven days a week.
No matter what I'm doing, it is making money for
How did I mange to have this site created professionally
and not pay a penny? Look here for your answer:
Suspects, Prospects and Customers
When they are walking past the shop they are suspects.
When they enter they are prospects. What turns them
into customers? That's right, you've got it; superior
products. You can get superior products here: http://www.madisondynamics.com/index.php?54900
If normally you are an off-line trader and you want
to expand through the web, you really need to keep
a close eye on your profit margins. It is amazing
how many business-people don't know the difference
between mark-up and profit-margin. Make sure you're
not one of them.
It reminds me of a little story; not true but with
a moral. A retired teacher was out walking and met
one of his old students. This young man was about
the most stupid student he had ever met, he wasn't
any good at anything. Couldn't count to save his
The ex-teacher asked him how he was doing and he
answered that he was now a multi-millionaire. But
you could never even count at school, how did you
manage that. Very easy said the young man. I buy
this item for $1 and sell it for $10. I live on
Now, if you want to trade without worrying too much
about profit margins, the answer is to sell electronic
products; e-books, software etc. All you have to
do is search the web and you will find them.
When you're working from home your overheads are
much reduced, but there is still plenty on which
you can spend your money. Keep a close eye on your
expenditure; monthly payments are particularly dangerous.
Keep it all under control.
Please excuse the cliche, but we are indeed now
all global players and one area that can eat up
your profits is international telephone expenditure.
I have managed to control this problem and here
is where you'll find the solution: http://www.ichatglobal.com/taffyw
So business is business the world over!
By all mean use this article if you wish, but please
don't alter it in any way, don't claim it as your
own work and let me know where and when you used
About The Author
Colin Watkins BSc, retired teacher and ex-businessman.
Tel: 0049 931 86074